SEO is short for Search Engine Optimisation. This is the art of setting up your website to rank on search engines such as Google. Having a search engine optimised site allows people who are searching for your products and services to find them. Unless people are searching for your business by name you will not be found on search engines without an SEO strategy in place. Without any SEO plan, your competition will be found before you and that is where your customers are likely to take their business. There are many factors that affect how well your website ranks on search engines; keywords, internal/external links, listings on alternative websites along with many other factors. In short the higher you rank the more likely your website will be clicked on and the more likely your website is clicked on the more likely you will make a sale.